Roofing marketing, explained plainly
No hacks, no funnels, no gurus. What the work actually is, what it costs, and how to tell whether the person selling it to you knows anything.
Why your ad budget disappears in three days during storm season
What happens to click prices when a storm hits, why your daily cap works against you, and how to plan a budget around weather instead of the calendar.
Angi, HomeAdvisor and shared leads: the math nobody shows you
What you are really buying when you pay per lead, why the same homeowner is sold to several roofers, and when it still makes sense.
Ranking in the Google map pack as a roofing contractor
Why the three results with the map matter more than your website, how service area businesses are ranked, and the things roofers get wrong.
How to choose a marketing agency as a roofing contractor
Nine questions that separate an agency worth paying from one that will hold your accounts hostage, and the answers you should expect.
Google Ads for roofing contractors: what it does and what it cannot do
What you are actually buying when you run search ads, the two kinds of roofing search, and the three ways contractors waste most of the budget.
What to say in the first thirty seconds of a roofing lead call
The homeowner is anxious and has two more roofers to call. A simple structure that books the inspection without sounding like a script.
The roofing calendar: when the calls come and when they stop
The predictable shape of a roofing year, why January is the hardest month, and how to spend marketing money against a curve instead of a flat monthly number.
What happens to a roofing lead in the first five minutes
The homeowner calls three roofers. Two go to voicemail. This is the easiest job you will ever win and most contractors lose it before marketing gets a chance.
Who owns your website? The question that decides everything
The domain, the ad account, the phone number and the lead records. Most contractors do not own any of them, and only find out on the way out.
Where roofing leads actually come from in 2026
Referrals, Google, shared lead services and door knocking, ranked by what they cost you, how fast they arrive and whether they survive a slow month.
How much does roofing marketing cost in 2026?
A plain breakdown of what roofing contractors pay agencies, what the ad budget is separate from, and why almost nobody publishes a number.