Roofing marketing, explained plainly
No hacks, no funnels, no gurus. What the work actually is, what it costs, and how to tell whether the person selling it to you knows anything.
Handling leads
What happens to a roofing lead in the first five minutes
The homeowner calls three roofers. Two go to voicemail. This is the cheapest job you will ever win and most contractors lose it before marketing gets a chance.
Choosing an agency
Who owns your website? The question that decides everything
The domain, the ad account, the phone number and the lead records. Most contractors do not own any of them, and only find out on the way out.
Getting leads
Where roofing leads actually come from in 2026
Referrals, Google, shared lead services and door knocking, ranked by what they cost you, how fast they arrive and whether they survive a slow month.
Costs & pricing
How much does roofing marketing cost in 2026?
A plain breakdown of what roofing contractors pay agencies, what the ad budget is separate from, and why almost nobody publishes a number.